The notion of something 'new' (adj) comes from the mid-16th century when it was in reference to "new as a glowing metal fresh from the forge" (etymonline). Even Shakespeare coined the phrase, 'fire-new.' You combine that with the idea of 'branding'-- as a verb, and we see this Old English word signify the act of impressing a burn mark upon an object, often firebranding a piece of word or, even connotatively, branding a blade of a sword. The concept surely implies something special and hopefully impressionable and lasting.
Along with the importance of experiencing something brand new, we need to understand the gift of opportunity we have to put our best efforts into positive affirmations that can teach us valuable lessons. Yes, to learn means to grow, however, let's challenge ourselves to not just go through the motions of 'playing school'--let's, together, embark on a journey with a brand new perspective of respecting ourselves and others to a higher degree...to elevate our speech and actions that embrace tolerance and kindness to one another. To be kind means being mindful of how liberating the acts bring to our own hearts.
As Emily Dickinson wrote: "Hope is the thing with feathers that perches in the soul." Let us commit to making some hard choices with this brand new year. Let us seek out the road which will embrace wise decision-making, decisions that will lead us forward with clarity and purpose. Let us not take for granted these new experiences and opportunities. Be guided by your values and discover what is meaningful in your life...then ask yourself: Will I delight and be devoted enough to make my mark, my brand, last? If so, let us forge ahead...with hope anew.